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Vaseline Lip Therapy

Why So Dry?

When an opportunity popped up to sample Vaseline Lip Therapy Sticks in Aspen during X-Games weekend, we saw the chance to create something bigger. While our team handed out samples at the base of the mountain, we were creating content at 13,000 feet.

Vaseline Lip Therapy

What's Better Moist?

What Chaps Your Lips?

At Altitude, It Isn't Easy Staying Moist

Highlighting the 48-hour moisture that Vaseline Lip Therapy Sticks provide, we asked skiers and snowboarders questions about all things chapped, moist, and most importantly, found out how much they knew about our products to win much needed free samples.

Impressions

200+

Impressions

200+

Impressions

200+

Creating a Different Kind of Product Shot

In addition to filming interviews, we took the time to create unique product shots for winter sales, leaning into the brutal cold and altitude, offering a solution to battling the elements. This backdrop became the perfect place to house messaging around our flavors and 48-hour moisture promise.